Patricia Morales is a hairstylist, designer, and creative visionary whose career bridges culture, fashion, and artistry. Raised in Del Rio, Texas, she drew early inspiration from Chicano and Lowrider culture, influences that continue to define her signature aesthetic.

She began her professional journey at Toni & Guy in Dallas, quickly rising to Creative Director before relocating to New York City in 1994. There, she worked at the legendary Patricia Field Wig Salon, styling wigs for the city’s vibrant nightlife scene alongside iconic club kids.

Patricia’s innovative vision has shaped some of pop culture’s most unforgettable hair moments—including Lady Gaga’s Poker Face “hair bow” and Fergie’s braided headphones in Boom Boom Pow. Her clientele spans global stars such as Katy Perry, Shakira, Britney Spears, Robert Pattinson, Finneas, and Zachary Quinto, as well as leading brands like Neiman Marcus, Perry Ellis, Lucky Brand, and Chrome Hearts.

Her editorial work has appeared in British Vogue, Vogue Mexico, Vanity Fair, Harper’s Bazaar, GQ, ELLE, Interview, Wonderland, Details, and InStyle.

In 2019, Patricia opened LA MORALES, a salon and hair spa in East Hollywood that serves as both a private retreat and a creative hub, blending her hairstyling mastery with an artistic atmosphere for transformative, personalized experiences.

Beyond the salon, Patricia designs original hair accessory collections, including Harajuku Chola and her first collection, Tough Love, which was sold at Colette in Paris, cementing her international presence. Her handcrafted crowns, combs, and statement pieces draw inspiration from Chola culture, ’90s pop, and avant-garde fashion, reflecting her bold, culturally infused aesthetic.